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They rejected the denim.
We made this.
A structured tote that converts into a backpack and carries your yoga mat. Made in India from factory-rejected denim.Born Again is a structured tote that converts into a backpack and carries your yoga mat outside the main compartment. Made in India from factory-rejected denim.
Current small batch: only 21 bags available.
See how it carries
Three ways to carry one bag.
The shape stays structured as a tote, the hidden straps turn it into a backpack, and the exterior straps hold a rolled yoga mat without taking over the main compartment.
Structured tote
Hands-free backpack
Yoga-mat carrier in use
The story in every seam
Denim this good deserved another life.
Not all good denim becomes clothing. Some of it falls outside a factory’s standard and is set aside.
But rejected does not mean worthless.
We choose pieces with rich colour, texture and character. Then we place them side by side, cut them with care and rebuild them into something useful and beautiful.
The old seams are not hidden. The pocket details are not erased. They become part of the design.
Every Born Again bag follows the same shape. The denim never matches in exactly the same way.
Built beyond the first impression
Made to keep its shape.
Born Again uses a structured build, professional stitching and secure hardware for regular use—not just a good first impression.
Structured construction
The body is built to stay upright instead of sagging after a few uses.
Reinforced stitching
Load-bearing handles and seams receive extra attention where the bag carries weight.
Secure hardware
Zips, clips and rings are checked so every carrying mode feels secure.
Construction you can inspect
Clean seams and visible reinforcement throughout the bag.
Details checked before approval
The stitching, zips, clips, shape and finish are reviewed on every bag.
Personally checked
Founder Anju Sehgal inspects every bag herself.
Before approval, she checks the stitching, zips, clips, shape and overall finish. It is a final quality check by the person who designed the bag.
Designed for the mat you carry
A dedicated place for your yoga mat.
The adjustable outer strap holds a rolled mat up to 2 ft × 6 ft × 6 mm. Your mat stays outside the main compartment, leaving the inside free for everything else.
Inside, there is still room for the rest of your day.
Carry a bottle, wallet, phone, keys, a change of clothes and smaller essentials across six pockets. The drawstring extension gives you more room when needed.
- ✓ Adjustable exterior mat strap
- ✓ Six pockets inside and out
- ✓ Secure zip closure and key holder
Capacity and organization
Expandable storage. Six pockets. Keys within reach.
The expandable opening, exterior pockets and built-in key holder help keep daily essentials accessible without changing the bag’s structured shape.
Expandable drawstring opening
Open the extension when you need more room, then draw it closed to keep the contents contained.
Six pockets inside and out
Separate smaller essentials so the things you reach for most do not disappear into the main compartment.
Built-in key holder
Clip your keys into place instead of searching for them at the bottom of the bag.
Designed and checked by Anju Sehgal
“I designed Born Again for regular use. I travel with it myself, and I check every bag before it leaves us.”
Anju SehgalFounder and designer, Soulmade Bags
Made in small batches
21 bags are available now.
Every bag follows the same design, with small differences in denim shade and pocket details. Bags are selected at random.
- ✓ Free shipping across India
- ✓ Delivery in 5–7 days
- ✓ 14-day returns
- ✓ Secure UPI and card payment via Razorpay
Return requests are accepted within 14 days of delivery. The bag must be unused and in its original packaging. Return shipping is paid by the customer.
Product details and FAQs
What to know before you buy
Will my bag look exactly like the photos?+
The shape and construction will be the same. Denim shades and pocket details may vary slightly because we use factory-rejected denim. Bags are selected at random.
How does it become a backpack?+
Pull the hidden strap from the outer pocket, unzip it and attach the clips to the rings near the base.
What size yoga mat does it carry?+
The adjustable outer strap is designed for a rolled mat up to 2 ft × 6 ft × 6 mm.
How should I clean it?+
Spot clean gently with mild liquid cleaner. Do not bleach.
When will it arrive?+
Orders within India usually arrive in 5–7 days.
What is the return policy?+
Return requests are accepted within 14 days of delivery. The bag must be unused and returned in its original packaging. Return shipping is paid by the customer.
Born Again
Some denim gets rejected.
This denim got another story.
Carry a structured statement bag made in India, personally checked by its designer and finished in a denim mix that will not repeat exactly.
Buy nowFree India shipping · 14-day returns · Current batch of 21
Only 21 available
₹6,490